Hale – New commercial work

I recently picked up some work fro Hale Hair & Beauty in Durham. I was commissioned to create a wall mural (pics coming soon) and off the back of that created some marketing materials to tie everything together.

The client give me a lot of freedom so I thought it would be nice to give it a loose hand drawn feel to match the wall mural whilst incorporating imagery of flowers and swirls which is something she wanted.

The end result is something minimal and pretty on one side (from a marketing point of view) and the offer on the other side. This way it has two levels of appeal depending on where you are and how you are targeting people.

The business card/ appointment card follows the same idea of ‘pretty and practical’ and has the matching design elements that run throughout.